SVEGO Powers The BMW Ultimate Driving Experience

Background

Octagon — a leading global agency in sports, entertainment, and culture — represents BMW in producing the Ultimate Driving Experience (UDE), a high-profile national event series that showcases the all-new, all-electric BMW models. Part of the Interpublic Group, Octagon works with global brands to create immersive, experiential campaigns that connect audiences through innovation, performance, and storytelling.

The BMW Ultimate Driving Experience allows participants to test drive BMW’s latest vehicles through:

• Autocross: A closed-course performance event with professional instructors.
• Street Tours: Guided drives on public roads to explore model diversity.
• M Car Control Clinic: Advanced, high-performance driving instruction.
• Interactive Displays: Product showcases highlighting BMW’s technology and EV leadership.

The Challenge

BMW’s transition to an all-electric vehicle lineup presented a unique logistical challenge for Octagon:

How do you reliably power EV test vehicles in remote event locations—often parking lots or racetracks—that lack access to grid power?

Traditional generator setups are effective but not aligned with BMW’s sustainability vision. The challenge was to provide clean, off-grid energy capable of powering multiple EV chargers while maintaining the flexibility, reliability, and mobility needed for a traveling event series.

Keywords:

• Provide renewable, off-grid power for EV charging.
• Operate in remote, temporary locations.
• Integrate seamlessly with existing generator infrastructure.
• Demonstrate performance in real-world, high-demand conditions.

The Solution: SVEGO Off Grid Hybrid Energy System

To meet the demand for sustainable, high-output power, Mobile Modular deployed its SVEGO Off Grid Hybrid Energy Solution to both Anaheim Angels Stadium and Santa Anita Park.

Each SVEGO system was configured with:
• Two Level 2 Siemens 48 Amp EV chargers
• Battery Energy Storage System (BESS)
• Integrated hybrid generator backup

Over six days, the system delivered:
• 398 kWh of power
• 222.7 kW of generation capacity
• Continuous charging for multiple BMW EVs participating in the Ultimate Driving Experience.

The hybrid solution provided clean energy during daylight hours and seamlessly engaged the generator supplement during periods of high demand, inclement weather, or reduced solar input.

Objectives

• Performance Validation: Test SVEGO under heavy load and variable weather conditions.
• Operational Experience: Train field teams in delivery, setup, and monitoring procedures.
• Marketing Impact: Capture high-visibility photos and video footage of SVEGO in use with BMW’s EV lineup.
• Brand Alignment: Support BMW’s sustainability messaging through visible clean energy use at public events.

The Results

Despite challenging environmental conditions—including north-facing solar placement and rainy weather at Santa Anita Park—the SVEGO hybrid system performed reliably and met all energy targets.

• Delivered 398 kWh of clean Level 2 EV charging power.
• Generated 222.7 kW using the base SVEGO model.
• Maintained consistent EV charging throughput for six consecutive event days.
• Demonstrated successful hybrid integration with supplemental generator support during low-solar periods.

BMW and Octagon were impressed by the system’s ability to deliver dependable off-grid energy and appreciated the flexibility to maintain full operations while reducing emissions and generator reliance.

The project also served as a valuable proof of concept for future large-scale EV events, validating SVEGO’s performance in real-world, high-demand scenarios.

The Impact

• Clean, reliable power: Reduced generator run-time and emissions.
• Operational insight: Field testing under varied site and weather conditions.
• Brand alignment: Supported BMW’s commitment to sustainable innovation.
• Market credibility: Strengthened Mobile Modular’s position as a provider of hybrid, renewable event power solutions.

Conclusion

The SVEGO Off Grid Hybrid Energy Solution successfully powered BMW’s electric fleet during the Ultimate Driving Experience, showcasing how hybrid renewable energy can deliver clean, dependable performance even in remote, off-grid environments.

This collaboration between Mobile Modular Energy Solutions, Octagon, and BMW demonstrates the future of sustainable, mobile power — where flexibility meets innovation.

Reach out to one of our experts today to learn how we can customize our EV energy solution for your project! ( https://www.mobilemodular.com/quote/request-quote ) 866-535-8522